How to reignite your puffer jacket, as told by the coolest guys in Milan - British GQ

You play us a long, Anime villain overcoat, and we raise you a practical, pillowy puffer jacket. Because, while Big Coat Season can make life feel like one long walk from motorcade to courthouse during some high profile case circa 1992, it's not always the best thing for the cold. And this show season, it is cold. Teeth-chatteringly cold. Cancel all plans cold. Realise that Paris and Milan Fashion Week is going to feel like a shift on an Alaskan salmon farm kinda cold.

Which is where the puffer jacket thrives. It's built for this shit. And though gorpcore has, perhaps, been outstaying its welcome in menswear, the coolest guys in Milan have lit a fire under the hiker cosplay essential once more. So you can be warm – and still feel kinda hot.

Here's all the best from Milan Fashion Week.

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