Dimsum brings the best in Asian content

Dimsum brings the best in Asian content

Have you ever wished you had more time to finish watching your favourite Korean drama? Ever wondered how anyone has the time to complete those 100-episode epic period dramas from China?

Well, thanks to dimsum.my, you can now binge watch the best Asian shows any time, and anywhere you want.

Launched by Star Media Group Bhd on Nov 8, dimsum.my is Malaysia’s latest OTT service.

OTT stands for “over-the-top,” the term used for the delivery of a product (in this case, film and TV content) via the Internet, without the need for a traditional cable or satellite pay-TV service.

With dimsum.my, all you need is a mobile device and a decent Internet connection, and for 50 sen a day, you’ll have access to over 10,000 hours of entertainment from some of Asia’s top showbiz nations, including South Korea, China, Taiwan, Japan, Thailand, Hong Kong, Singapore, and of course, Malaysia.

First of all, why “dimsum”?

“Because Malaysians love food!” chief marketing officer of Star Online Sdn Bhd Lam Swee Kim said with a laugh.

“But seriously, everyone knows what dimsum means. In Chinese, it can mean ‘touching the heart’, or ‘selections of the heart’. Our logo has four strokes that actually form the word ‘xin’, or heart in Chinese, and a ‘play’ button in the middle.”

Unlike the other OTT service providers currently in the region, dimsum.my will be exclusively serving Asian content.

According to Lam, the focus on Asian content is to fill a need in the OTT market for such demand. “The OTT market in Malaysia is mostly focused on Bahasa Malaysia and English content, but there are none serving the Asian or Chinese market,” she said.

“We were also surprised to discover that non-Chinese also watch a lot of these shows, as long as there are subtitles. Hence, our content has three different subtitles, English, BM and Chinese,” added Lam.

Role-playing game Chinese Paladin 5: The Legend Of Sword And Fairy 5 has been adapted into a TV series.

Role-playing game Chinese Paladin 5: The Legend Of Sword And Fairy 5 has been adapted into a TV series.

Most significantly, dimsum.my is the first OTT to have Japanese content outside of Japan. “They are very strict on their rights, and we are the first to get a video on demand licence from Japan,” she said.

One of the most exciting Japanese shows on dimsum.my is medical drama Doctor-X, one of the country’s most popular shows ever, and starring actress Ryoko Yonekura as a highly-skilled freelance surgeon.

Fans of Hong Kong TVB dramas also have a lot to look forward to – dimsum.my is the first OTT provider to carry content from the prominent Hong Kong broadcaster. “TVB usually doesn’t supply to OTT providers, so this will be the first time they are selling content to an OTT provider,” Lam stated. “We also deal with all the major broadcasters in each country, such as CCTV, TV Asahi, TVB and CJ.”

Besides having some of the most current popular shows, dimsum.my also boasts several exclusive content and simulcasts.

“Simulcast means the show will be available on dimsum.my the same day it is aired at its country of origin. From Taiwan we have two simulcast shows – Chibi Maruko Chan, a live action adaptation of the popular Japanese anime; and High 5, a popular basketball drama.

Taiwanese series Chibi Maruko Chan is available on dimsum.

Taiwanese series Chibi Maruko Chan is available on dimsum.

“There will be simulcasts from Japan, Thailand, and China as well,” she added. “Thai dramas, especially, have been very popular lately. There are even Thai versions of popular Korean dramas that are just as good as the originals!”

As for exclusive content, Lam said that dimsum.my will feature the Chinese movie Tribes And Empires: Storm Of Prophecy, known as the Chinese Game Of Thrones, and one of the biggest-budget films ever made in China.


 

How to dimsum

So, what do you need to watch shows on dimsum.my?

Well, first of all, you’ll need an Internet connection, of course, the faster, the better. “Dimsum.my uses adaptive streaming, so the quality of the video will be adjusted to your Internet speed. You need a minimum 3G connection for the best viewing experience,” explained Lam.

Signing up for an account is simple – just go to dimsum.my on your PC, or download the dimsum.my app from the GooglePlay Store or Apple Store, and register using either Facebook or your e-mail.

The app is currently for mobile phones only, but will be available for tablets from December. New users can enjoy a free 30-day trial.

The subscription fee is RM15 a month, which comes up to about 50 sen a day!

Navigation of the app is relatively simple, and you can begin watching any show with just a couple of clicks. “We kept the interface very simple because our main focus is on the content – a lot of visuals, and easy to navigate,” said Lam.

“One dimsum.my account also supports five concurrent users, so the whole family can watch different shows at the same time,” said Lam. “All the content is available in HD, and it has offline viewing features that allow you to save shows to watch offline for up to 14 days.”

Dimsum.my has several categories of content – drama, variety and entertainment, movies, kids, documentary and news.

Dramas and variety shows will be dimsum.my’s main focus for now, though there is also a good selection of iconic Asian movies, including the popular China comedy Lost In Thailand, Thai horror flick Shutter, and classic Hong Kong movies starring Stephen Chow, Leslie Cheung and Jackie Chan, to name a few.

Lam Swee Kim says, dimsum.my is looking to increase its content even more in the future. Photo: The Star/Azman Ghani

Lam Swee Kim says, dimsum.my is looking to increase its content even more in the future. Photo: The Star/Azman Ghani

“Movies are not our main focus yet, but we’ve still made sure that we’ve got some really good and well-known Asian movies in our library, with more to come later,” Lam said, adding that there are also Malaysian movies like The Dream Boyz and Paint My Love in the catalogue.

One of the more unique features is the parental control mode, so parents can control what their children are watching on dimsum.my. Parents just need to key in a four-digit PIN number to activate it, which limits the app to just the kid’s section and locks the rest of the content.

Being part of the Star Media Group means that dimsum.my also has access to the latest news reports and programmes by Star Media Group’s top-notch news teams.

“Dimsum is the only OTT with daily news in English, Bahasa Malaysia and Mandarin,” said Lam. Dimsum.my will be offering Cuppa News, Lensa, StarTV Pop News and 988 Topline.

For the future, dimsum.my will be looking to increase the amount of content, especially Korean titles.

There are also plans to introduce more Malay and Indian content as well. In the meantime, however, you can be sure dimsum.my would be able to fulfil all your Asian viewing desires, and touch your heart at the same time.

 




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