Popular international singing contest The Voice, will have a Malaysia/Singapore edition. The televised contest that has established stars mentoring up-and-coming singers will air in both countries next year.
This was announced in a statement on Oct 20 by mm2 Entertainment, the company behind the hit Singapore army movie franchise Ah Boys To Men. The company acquired the rights to produce and broadcast The Voice from Talpa Global.
Melvin Ang, chief executive officer of mm2 Asia, mm2 Entertainment’s parent company, said: “Given the strong historical and cultural bond between the two countries, the Singapore/Malaysia version is a great way to extend this iconic format to this part of the world. Through the show, we’re also looking to unearth fresh acting and singing talents for our diverse range of movies and entertainment platforms.”
According to Talpa Global, The Voice, which first aired in the Netherlands in 2010, is airing in more than 180 countries with almost 70 local productions.
The 11th season of the US edition premiered last month, featuring host Carlson Daly and singing stars Adam Levine, Blake Shelton, Miley Cyrus and Alicia Keys as coaches to the contestants.
Details, including the mentors, for the Singapore/Malaysia edition have not been revealed. – The Straits Times/Asia News Network