Digi Telecommunications Sdn Bhd is responding to the rise in the consumption of digital services such as video and music streaming with two new Prepaid offerings.
“Consumer behaviour is changing. With the smartphone take-up and with the expansion of the Internet network, we have seen that the traditional voice and SMS services are down and will soon be replaced by data connectivity. And as more people get connected to the Internet, we’ll see more digital services,” said Digi’s chief marketing officer Loh Keh Jiat at the launch of the new plans, Digi Prepaid Live and Prepaid Best.
Billed as “the ultimate 4G plus streaming pack”, Prepaid Live offers 300MB data every week and 8GB streaming quota on 4G network every month. Every seven days, 2GB (of the 8GB) is doled out, with 1GB dedicated to video streaming and 1GB dedicated to music streaming.
Customers simply have to purchase the starter pack for RM12 to enjoy an RM8 preload value (valid for seven days) and all of the above.
For extra streaming quota, Digi Prepaid Live customers can choose from a variety of Internet plans, with prices ranging from RM10 per week to RM68 per month. For instance, its RM28 a month option gives customers 2GB data, 2GB video and 2GB music streaming quota in addition to the starter pack’s preloaded data.
Prepaid Live users also get free unlimited calls and SMSes every month with three Digi Buddyz, free 100GB cloud storage via the Capture app and rewards from Zalora, Lazada, Agoda and Grab.
Those opting for the Prepaid Best plan’s RM8 starter pack will get RM5 preload value (valid for 30 days). If they make an IDD call (minimum RM1) to Indonesia, Bangladesh, Nepal, India, Pakistan, Myanmar, Thailand, Vietnam or China, they will get 200MB data for that day.
Prepaid Best users also get to enjoy free social messaging and call up to 20 registered “Kawan” for 12sen per minute and 6sen per SMS. For extra streaming quota, Internet plans are available ranging from RM1 per day to RM88 per month.
Digi’s video streaming partners include YouTube, iflix, HyppTV, Astro on the Go, Tonton and Dailymotion while its music streaming partners include Spotify, Apple Music, Joox, KKBox, Deezer, Tidal and Raku.
To date, 41 million hours of music have been streamed by its customers who signed up for the Digi Music Freedom pass (where subscribers can enjoy unlimited music from Digi’s music streaming partners) since March 2015, said Digi’s head of prepaid Chew Theam Siew.
“With all the changes in consumer demand … it’s our vision to be our customer’s favourite partner in their digital life,” added Loh.
For more information on Digi’s new Prepaid offerings, visit digi.my/prepaid.