We always support Malaysian brands and once in awhile, Star2 features a selection of local designers or brands that we think the readers would find interesting.
We don’t need to tell you about the popularity of Islamic fashion, where even international designers and brands are coming out with modest wear collections.
And it seems like everyone, be it celebrities, bloggers or just your every day hijabista has a muslimah clothing or headscarves line.
When you talk of Muslimah fashion, it doesn’t necessarily mean just jubahs and abayas. It can also mean a more “modest” or rather, a more conservative look.
With Ramadan around the corner and Hari Raya just over a month away, it’s the perfect time to look at some local Muslimah clothing brands.
The brands featured here have an array of different clothing, ranging from the kind of clothes you could also get from other fashion brands to jubahs and abayas.
Haya by Hidaya
Haya by Hidaya featured abayas that is targeted towards a younger market. Photo: Haya by Hidaya
This is the more affordable and youthful subline of Hidaya International. While Hidaya abayas are normally made to order and cater to a niche market made up of an exclusive clientele, this year the brand has developed a line to appeal to the masses exclusively during the Raya period. It is only available on fashionvalet.com. and will be released in two batches, May 18 and June 1. “Haya” incidentally is an Arabic word which means shyness, respectability and modesty.
Love To Dress
Love To Dress has revolutionised everyday Muslim fashion. Photo: Love To Dress
As its name says, this label is not just about dressing up but also beautiful dresses. In a press release, the brand says they have “revolutionised everyday Muslim fashion by replacing typical loose, one-cut look to tailored-fit wear”. The designs are structured but feminine, sleek and functional. The LtD woman is very much about self-discovery and empowerment through the Quran.
Photo: Love To Dress
Nafyana
With three lines – ready-to-wear line, hijab collection and custom made service, it is supposed to be a bridge between high street and modest fashion. The brand name is actually a combination of the founder and her mother’s name. The RTW, while modest, is contemporary, minimalist, edgy and feminine. The designs are mainly classic pieces and wardrobe essentials. Nafyana Hijabis have scarves, shawls and inners which range from the more basic designs to embellished ones. For the custom made, you can make pretty much anything from traditional and modern to bridal wear.
Rina Salleh
This label features a wide range of Muslimah looks from classic to contemporary and casual to elegant. Apart from jubahs, they also have skirts, blouses, scarves and apparel for nursing mums and wudhu-friendly clothes.
The latter term means clothing that is also suitable for prayers; for example, long sleeves may have zips to make it loose.
Do you have a particular local designer or brand that you think we should feature? Drop us a line and tell us why at star2@thestar.com.my.
