If there’s one person that knows how to make social media work for her to superb results, it would be Vivy Yusof.
The busy entrepreneur, blogger and mother has somehow found time to let in a TV crew to film her in a reality show called Love, Vivy.
The programme which runs for eight episodes, kicked off April 11, and chronicles her life from running the online retail empire FashionValet and her scarf brand Duck alongside her family duties as daughter, wife and mother of two.
Viewers get a real-life insight into her demanding daily life which peels away much of the glamour.
Beyond the stylish runway shows and beautiful clothes and accessories, viewers will be able to witness what makes a successful business from marketing campaigns to dealing with complaints and issues.
Having grown from just ten brands and a staff of three to a hundred staff working on 500 brands, this show will provide a sneak peek into its expansion and market strengthening plans which now includes Singapore, Brunei and Indonesia. From the fashion angle, the show also centres around work done for FV Raya – the site’s highly anticipated Hari Raya collections from top fashion labels including designer brands and celebrity collaborations.
This year sees FashionValet working with Nurita Harith, Mimpikita, Syomir Izwa and Alia Bastamam amongst others and the show chronicles the exciting and at time times challenging tasks of getting these collections ready for eager customers.
“This will be the first time that a Malaysian company opens its doors to the public, and they get to see what goes on from A to Z. Customers know FashionValet from a computer screen where they shop but I want to be even closer to them and that is why Love, Vivy came about. Now fans and hopefully new customers will know us better – the ins and outs, how we work, the difficulties we face and how we overcome them. In the growing world of e-commerce, I feel that our story is current and relevant,” commented Vivy.
FashionValet (www.fashionvalet.com) was founded in 2010 with the aim of bringing the latest trends and staples to fashion enthusiasts. It has grown to become Malaysia’s top fashion retail website attracting customers from Europe, the Americas, Asia, Middle East and Australia. It offers a wide range of ready-to-wear garments for women, accessories and handbags.
The portal is also home to some of the best of Malaysia’s home-grown brands and designers and continues to bring out the hottest names in Asia.
Love, Vivy airs every Monday on Astro RIA (channel 104) at 9.30pm.